Premier Protein

Ten locations. Four shoot days. Mexico City. One new brand campaign:

Go Get' ‘Em.

Americans have never been more obsessed with protein. Premier Protein is the leader in the category. While other brands see protein as fuel for the gym…We see it as fuel for people juggling a busy life.

Go Get 'Em

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Go Get 'Em 〰️

:30 “Go Get ‘Em”

Whether you gym mode or Dad mode. Whether you pedal to the metal or pedal to the market. Whether you power walk or dog walk. Whether you long run or long shift. Go Get ‘Em.

“Shake, Twist, Crack Go”

Go 30g of protein for birthday party bosses. Go 30g of protein that taste like cake. Go 30g of protein that’s berry yum. Go 30g of protein for walking ‘em all. Go 30g of protein with a kick of café latte.

Go Get' ‘Em.

Credits

  • Torben Kjelstrup

    Director, Furlined

  • Pim Leeuwenkamp

    Producer, Ogilvy

  • Lauren Costa

    ECD, Ogilvy

  • Francesca Bonomi

    CD, Ogilvy

  • Claire Golladay

    ACD, Ogilvy

  • Olivia Simone (me)

    ACD, Ogilvy